دسته: مدیریت بازرگانی

فصل اول: Vocabulary A: Key words
B: General Words
Part Two: Reading  Comprehension Questions
Part Three: Translation
Self- assessment
Appendix : Answer Keys
General Aims
Behavioral objectives
Key Words and General Words
Administration as an Art, Science, orCraft

فصل دوم: Management Process:Management Functions
Planning
Organizing
Leading
Controlling

فصل سوم: Public Administration
General Aims
Behavioral objectives
Key Words and General Words

فصل چهارم: Decision Making
General Aims
Behavioral objectives
Key Words and General Words
Pre-reading Questions
ReadingDecision Making
Types of Decision
Strategic Decisions
Operating Decisions
Administrative Decisions
Conditions of Decision Making
Certainty
Risk
Uncertainty
Ambiguity

فصل پنجم: Fundamentals of Motivation
General Aims
Behavioral objectives
Key Words and General Words